Folded brochure and flyer printing information

Full colour digital offset postcard business card flyer brochure letterhead printing > Product Information > Brochures & flyers — folded — printing information

Related pages:
Information on folded 4-page brochures, pamplets, leaflets & flyers
Information on folded 6-page brochures, pamplets, leaflets & flyers
Information on folded 8-page brochures, pamplets, leaflets & flyers

Brochures, flyers, pamphlets and leaflets can be printed as a 4-page brochure, 6-page brochure or 8-page brochure; and, each panel consists of one page.

Each panel on the left-hand image is a page, and this is a 2-page brochure.

  • Page 1 — the font.
  • Page 2 — the back.

This is also called an unfolded brochure or flyer; or, a single-sheet brochure, flyer, leaflet or pamphlet.
Single-sheet brochures, flyers, leaflets or pamphlets have their own webpage.

Each panel on the left-hand image is a page, and this is a 4-page brochure.

  • Page 1 — front cover.
  • Page 2 — inner-left panel.
  • Page 3 — inner-right panel.
  • Page 4 — back cover.
4-page brochures, flyers, leaflets or pamphlets have their own webpage.

Each panel on the left-hand image is a page,
there are six panels,
so this is a 6-page brochure.

6-page brochures, flyers, leaflets or pamphlets have their own webpage.

Each panel on the left-hand image is a page,
There are eight panels,
so this is an 8-page brochure.

8-page brochures, flyers, leaflets or pamphlets have their own webpage.

Paper Stocks

Gloss and Satin paper stocks.

  • Gloss and satin finishes refer to the quality of the paper; gloss and satin does NOT refer to a coating that is placed upon the brochure or flyer after it has been printed.
  • Gloss paper shines, but if you have ink covering all of the paper, then the shine will disappear.
  • Satin paper is a bit brighter than matt, but if you have ink covering all of the paper, then the satin finish will disappear.

The main reason for selecting gloss or satin paper is the effect that it has on the ink.

  • Gloss tend to make the ink look a bit brighter.
  • Satin tends to be neutral (i.e.: it does not make the colours brighter).

 

Folded (or multi-page) brochures, leaflets, brochures and pamphlets are printed on several paper stocks.

 

Offset printed multi-page brochures, leaflets, brochures and pamphlets are printed on a number of stocks that include:

 

Digitally printed multi-page brochures, leaflets, brochures and pamphlets are printed on 100% sustainable plantation paper, and the available paper weights range from 120gsm to 300gsm. All digitally printed stocks are available in both a gloss and satin finish.

 

Folding

All folded (or multi-page) brochures, leaflets, flyers and pamphlets must be folded — they must be, as they are "folded brochures, leaflets, flyers and pamphlets".

You select the type of folding that you want when you place your order, and the types of folds available are:

4-page brochures can only be folded in one way; that is, folded in half. 6-page brochures can be folded with a "Z-fold" or "Roll-fold" (also termed an "Gate-fold"). 8-page brochures can be "concertina-folded", "four-panel-folded", "gate-folded, and "roll-folded".

Folded brochures, leaflets, pamphlets and flyers that are printed on paper stocks that are less than 205gsm are scored and folded. They are then sent to you.

Folded brochures, leaflets, pamphlets and flyers that are printed on paper stocks that are greater than 205gsm are scored and sent to you flat. The reason for not folding these paper stocks is simple: they travel to you better when unfolded.

 

Why bleeds are important on printing flyers

If your file is going to have any background colours, images or text that will be printing right to the very edge of the page, then please make sure that all pages have bleeds.
The greatest advantage of understanding bleeds are:

  • There is a 35-40% chance that your job will have problems if you do not understand bleeds. Alternately;
  • There is a 60-65% chance that your job will not have a single problem if you do understand bleeds.

 

How to set up your flyer printing file

We have a page that contains some general information on how to set up a brochure printing file. We also have some pages that are devoted to some specific software packages: